The mania of school branding
/By Joyce Szuflita
I say this all day long, "There is a mania for naming schools things that may or may not have anything to do with what is going on in the school." Whether you are looking at elementary, middle school or high school- look past the name. They are trying to differentiate themselves from other schools, but generally, and particularly at elementary and middle school, they often have the exact same curriculum and enrichments. Sometimes the name is wildly out of date. Sometimes it is aspirational.